We used to expect -- and focus on a champion when it comes to a peak competition. This year (2019) the first conference of Toastmasters clubs in Ningbo city wants to put on more attention and help on ordinary people, those who may be still struggling for their first successful speech and communication as a leader. We were asked to design a whole visual identity system for this conference.
The visual identity system will help reach out to those ordinary club members and guests, that this conference is here for them, helping them go through the struggling, take daily steps and get encouraged by the daily success. The system must be very down to the folks, and create a feeling of fun, hope and delighted. For that purpose we had also developed a series of slogans for posters.