Visual identity design for Ningbo students’ symphony orchestra. The moment I saw closely how they practice was a stunning experience: Lots of sloping bows and pipes. Although the orchestra is well-known amount students in the city, they are expanding into lasting businesses both in the city and in tours around. A new branding identity system for this coast based orchestra is definitely needed.
After communication and researching among many of the keywords from the messages that the orchestra wants to send out, “ Coast ” is the most important message of all. Followed by the second most important message “Students”, which would require a modern to futuristic identity.