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BRANDING DESIGN FOR A MOROCCAN TOURIST AGENCY 

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Challenge 01: How to present with a minimal identity for a world famous tourist palace full of attractions of all kinds ?

Even the most brief introduction from the local tourist agency co-owner can bring tons of inspiration. As we dig deeper with the co-owner, and with statistical methods, we uncovered the key message, which should send out the breeze of relaxation in an exotic North African culture, and something that is easy to bring ​resonance. 

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Challenge 02: We are targeting a young market that has only a few knowledge of Morocco. 

During the study of the targeted people, we found them not only have few knowledge of Morocco, but also have very short / jumping patience. To succeed, the branding identity must be able to reach out to as many mid-class people as possible in a short time, so they must be designed to especially fit for mobile and physical places where young people show up frequently. 


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  • BRAND IDENTITY DESIGN
  • METAL ART
  • PRODUCT DESIGN
  • CONTACT