BRANDING DESIGN FOR A MOROCCAN TOURIST AGENCY
Challenge 01: How to present with a minimal identity for a world famous tourist palace full of attractions of all kinds ?
Even the most brief introduction from the local tourist agency co-owner can bring tons of inspiration. As we dig deeper with the co-owner, and with statistical methods, we uncovered the key message, which should send out the breeze of relaxation in an exotic North African culture, and something that is easy to bring resonance.
Challenge 02: We are targeting a young market that has only a few knowledge of Morocco.
During the study of the targeted people, we found them not only have few knowledge of Morocco, but also have very short / jumping patience. To succeed, the branding identity must be able to reach out to as many mid-class people as possible in a short time, so they must be designed to especially fit for mobile and physical places where young people show up frequently.