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GLOBE CUP
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A cup designed to make you feel just more comfortable.


Challenge 01: 

We enjoy drinking with cups. There are lots of conventional cups for various kinds of liquid and events. From time to time, we feel -- consciously or unconsciously -- that the cup is standing unstably, and may fall down easily, because of the small bottom area. Unfortunately it does fall down quite often, and bring disaster to the keyboard, paperworks, brand new shirts and so. How do we make the cup stand stably without a big heavy and ugly looking base ?  

Challenge 02:

These are business facts, complicated structures can lead to slow production speed and high cost, which means a very high sales price in the market. Also people get tired of complicated products and just want to find something simpler. 
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Developed in 3D modeling with precise dimensions for manufacturing process.
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By extending the bottom area, the Centroid has to go across a big angle to fall down. 
​Which means it's difficult for the cup to fall down, and the cup can stand stably now.
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  • PRODUCT DESIGN
  • BRAND IDENTITY DESIGN
  • WRITING
  • CONTACT