Specially Curated Designs
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Metro Ticket Set: Three Rivers
This design catches the most unique identity of Ningbo city: The three rivers. It uses classic colors from post stamps, referring to Ningbo's long history of being a sea port city. The rivers are expressed in very minimal shapes, referring to Ningbo's open mind to modern art and life. The name "宁波" and "三江" are in Xiao Zhuan font from some 2000 years ago, standing for Ningbo's strong culture of art and civilization. The entire design is in simple and brave color blocks, giving a strong visual impact. Considering the fact that passengers usually put the tickets in their pockets --- together with other tickets/cards --- which makes it difficult to find when getting exit of metro station, this brave strong color blocks are outstanding and very easy to find. |
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Metro Ticket Set: Ming Zhou Seaport
This design is inspired from post stamps and shipping marks. The waves stands for the sea, the triangle stands for the ship, the tea leaf stands for that Ningbo was the start port of seaway tea trade of Asia since A.D. 618. The very minimal threads are describing Ningbo's modern civilization after its long history. "明州港" is the old name of Ningbo sea port, which was famous among Asia countries some hundreds of years ago. The entire design looks like a copy of old mail, a carton with shipping marks or the official paper works that come along with the ships. Confidence is expressed from this simple structure. Again, the simple style makes it easy to be found from a pocket of other tickets or cards during travelling. |
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Licence Design For Diocese
The diocese is located in a city of an important seaport, so blue will be the major color scheme. The white color is the purity of faith. The diocese needs a modernized Celebret licence design for its priests, mostly used as an identity during travelling. Because of this diplomatic function, it must be designed in a very formal layout and style, following an international universal reading type, so that the reader from whatever country background can find information just easily. The badge going through both pages connects the two pages in one uniform, so that the introduction wordings on the upper page verifies the priest named in the lower page. |
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Box Design For Industrial Parts, Tools, Hardware
The client have gone a far way ahead to improve product performance by from material upgrading to functional improvements. So they are having a new problem: Their current packaging is not convincing to buyers in the store front. They are losing the chances to get users try out the improved parts. Through some question and answer talking, we have found out the most direct buyers are the contractors who build the entire air conditioning system for offices, shops etc. The biggest concern that is affecting the buying decision is the reliability ( life cycle ) of the parts. The package design must be visually and physically convincing of bold hard reliability. The second finding was that the boxes are usually displayed on the store shelves vertically -- which means the first sight to the buyers are the side cap (the side with maple logo) , instead of the up front face. This is a very important finding, as getting buyers attention can be the critical key of a buying decision. The third finding was the missing of a professional user's manual, neither was the manufacturer's info found on the old box. Suggesting the client to put a separate manual in the box, there should also be a brief manual on the box itself. |
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Poster Design
This is an inspiration from Bible. In modern society, the competition keeps upgrading and our lives keep getting more complicated. We have to quickly decide what to do and what to say, without knowing if it's a right decision or a hurting decision. This poster design is trying to send out a message of a simple criteria that will help you make a right decision : Let your Yes be a Yes, and No be a No. |
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Poster Design
Blink is the easiest action we do, following is talking. It costs so little energy and it's so easy start talking. In many occasions, talking too quickly is damaging. This poster design provides a very simple code to remember before opening up your mouth to talk. |
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Poster Design
This is a poster design based on the thoughts that, one project a time makes amazing things. The conclusion are in two words " Single Curate ", which means to have some focus, take time to curate one project after another, spend your whole heart and attention to make it perfect. |
